ìIn the world of hosiery, where quality and tradition intertwine with innovation, Mura stands out as a brand of Italian excellence. With a history rooted in the heart of Italy’s hosiery district, Mura has built a reputation for quality and style that has endured for decades.
The Mura Story
Mura’s story begins in 1969 when the Mura family, already active in the hosiery sector since 1956, founded the company. From a small artisanal reality, Mura has grown to become a medium-sized enterprise, recognised internationally for its high-quality production.
Evolution and Acquisition
A significant chapter in Mura’s history opens in 2019 when the brand is acquired by Intimeri Srl, a company belonging to Gruppo Ciocca S.p.A., an Italian leader in men’s sock production. This strategic move has allowed Mura to benefit from the experience and resources of a large industrial group while maintaining its identity and commitment to quality.
Production and Quality
Mura’s production takes place in three factories located in the heart of the Italian hosiery district, ensuring the maintenance of the high-quality standards that have always distinguished the brand. The company has always positioned itself in the high-end market segment, offering premium products that combine fine materials, meticulous workmanship, and refined design.
Product Range
Mura offers a diverse range of products, including:
- Tights: from the sheerest to the most opaque versions
- Stockings: for every season and occasion
- Knee-highs and Hold-ups: for a touch of everyday elegance
- Socks: for both men and women
Distribution and Market Presence
Mura’s versatility is also reflected in its distribution strategy. The company is present in various channels, from large-scale retail to specialised shops, ensuring a widespread market presence. This diversification has allowed Mura to reach a vast audience while always maintaining the high quality of its products.
Innovation and Tradition
While maintaining a strong connection with Italian artisanal tradition, Mura has never ceased to innovate. The company constantly invests in research and development, seeking new materials and technologies to improve the comfort, durability, and performance of its products.
Commitment to Sustainability
In line with growing environmental concerns, Mura is increasing its commitment to more sustainable production practices. This includes the use of eco-friendly materials and the optimisation of production processes to reduce environmental impact.
Mura represents a perfect example of how tradition, quality, and innovation can merge to create a successful brand in the hosiery sector. With over half a century of experience and a promising future within the Ciocca Group, Mura continues to offer high-quality products that meet the comfort and style needs of the most discerning consumers.
Official website: https://muracollant.com/
