Xenia Tchoumitcheva, known professionally as Xenia Tchoumi (Ксения Чумичева), is a Russian-Swiss model, actress, blogger and entrepreneur. She began modelling at the age of 12, and became famous in her hometown. When she entered the national "Miss Switzerland" pageant in 2006, in December 2012, the Swiss edition of Maxim magazine graced her with the cover and its annual title of "Most Beautiful Woman of the Year".